![]() Although the pandemic accelerated digitalisation here in Hong Kong as it has globally, strong brands in Hong Kong have also acknowledged the importance of the ‘in real life’ (IRL) experience, a very important driver of overall customer experience. Customer needs, as in other markets, are at the centre of the Hong Kong brand experience. ![]() HongKongers love bargains and prefer to feel that they’re ‘gaming the system ’ this explains why so many brands offer great value or help consumers seek out the best deals.Īnother key takeaway from the report is that strong brands deliver seamless digital and physical experiences. The report also revealed the theme of ‘value-seeking ’. There is an insatiable appetite for novelty in Hong Kong, with businesses and consumers embracing and often leading market and technological innovation. One of the key contrasts for brands coming to life in the report is novelty versus nostalgia. Measuring 129 brands across nine categories over a two-year period, the report revealed the strongest brands with the most cultural power and equity: those that build emotional connection with their audience, differentiate from competition, and mean the most to consumers. ![]() That's why WPP global design agency Design Bridge and Partners and Kantar have released the inaugural ranking of the Kantar BrandZ Top 30 Strongest Brands in Hong Kong to celebrate the excellence within the local market. However, we are seeing a lot of b usinesses with greater brand power having delivered superior shareholder return, having shown greater resilience and recovered faster in times of crisis. ![]() ![]() As we enter the post-pandemic era, challenges such as recession and talent crunch, still place local brands and companies in a difficult situation. ![]()
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